Shane Cragun, SweetmanCragun Founder/Managing Partner   Email       LinkedIn
Shane Cragun
Founder/Managing Partner

Shane Cragun


Shane is CEO and Founding Principal of SweetmanCragun Group, a global leadership development firm. He has 25 years of experience helping individuals, teams, and organizations create exceptional results. Shane's research, writing, and client work focuses on leadership, disruption, change mastery, and strategy. 

Referred to globally as a "disruption guru," Shane has a deep understanding of the Digital Age and how individuals-organizations can win in tumultuous times and create market dominant organizations.

Shane is a co-author of Reinvention: Accelerating Results in the Age of Disruption, currently in its third printing. It received the 2017 International Book Award and was recently listed in Enterprise Ireland Magazine as one of "the best business books ever." His forthcoming book will address the NextGen Leadership required to win in the digital age.

His clients include: Honda, NASA, McKesson, Lucent Technologies, HPE, Motel 6, Citigroup, Merck, ABK Bank Kuwait-Egypt, Danone, Yale University, BNSF Railroad, Kaiser Permanente, Wells Fargo, KPMG, Cherokee Nation, Mobil Chalmette Refinery, Shea Homes, and the Yokosuka Japan U.S. Naval Shipyard Facility. His client work has been honored by JD Power Associates and Computerworld-Smithsonian Institute.

Shane contributes to Harvard Business Review. He's been featured in Forbes, Success, India Daily News, Entrepreneur, CEO, Canadian Business Journal, SHRM, Quality Digest, National Law Review, European Business News, and the Nelson Mandela Metropolitan Library. 

He has worked in most major industries, with clients in Europe, Asia, Middle East, Africa, Australia, Mexico, and the U.S.  

Shane was recently shortlisted for the Thinkers50 award. He serves as a Fellow at the European Leadership University with a focus on Nextgen Leadership Curriculum. Shane is a mentor to International Fellows at MIT's Legatum School of Entrepreneurship.

Shane graduated with his BA and MBA from Brigham Young University, speaks Russian, and resides in London.

Select Articles Published

  • HBR, Embracing Change Means Disrupting Your Day

  • Entrepreneur, To Disrupt or Be Disrupted: What’s Your Choice

  • Canadian Business Journal, Braving Brexit: Executing Britain’s Daring New Direction

  •, 10 Powerful Attributes of Successful Reinventors

  • BPA Quality, Customer Touchpoints Matter More than you Think

  • Young Upstarts, Artificial Intelligence and Global Ethics 

  •, Six Blindfolds to Avoid in order to Outpace Change

  • Convention South, Exploring Your Melt Rate and Confront the Brutal Fact Questions

  • SSON, Bracing for Impact: 3 Strategies for Leveraging the Next Global Disruption

  • BPI Network, Mindsets Matter! 5 Distorted Thinking Patterns Leading to Irrelevance

Select Keynotes and Presentations

  • Amsterdam, The Netherlands, The Future of Leadership

  • Cairo, Egypt, Reinvention: Accelerating Results in the Age of Disruption

  • Dubrovnik, Croatia, Leadership in the Age of Disruption

  • Istanbul, Turkey, How HR can Facilitate Large Scale Change Projects

  • Washington D.C., The 4 Cornerstones of High Performance Organizations

  • Barcelona, Spain, Panel Discussion: The Future of Talent & Investing in Talent

  • Vienna, Austria, Fearless Leadership and Change Mastery

  • Melbourne, Australia, The 5 Choices to Extraordinary Productivity

  • Monterrey, Mexico, Reinventing PASA: Achieving our Innovation Vision

  • San Juan, Puerto Rico, Leading at the Speed of Trust

Work History

CEO and Founding Principal, SweetmanCragun Group, London U.K,

  • Responsible for performance, IP creation/publication, sales, marketing, delivery

President and Founding Principal, The Cornerstone Group, Salt Lake City, Utah, 2003-2014

  • Responsible for IP and product creation, sales, partnerships, and client projects

VP, Delivery Organization, FranklinCovey, Salt Lake City, Utah, 2000-2003

  • Responsible for all trainers, consultants and the delivery organization

Practice Leader and Senior Consultant, FranklinCovey, Salt Lake City, Utah, 1996-2000

  • Responsible for managing consulting group and delivering client projects

Senior Internal Consultant, National Semiconductor, Cupertino, California 1991-1996

  • Responsible for consulting, training and implementing strategic projects internationally